Sarah Abrahams

Founder & Director

“ Hi, I’m Sarah, a coach, enabler and speaker who is fuelled by colourful moments and good coffee.

I’m curious, love learning and making a positive impact.

I explored new parts of the world before starting a successful and varied career by chance in the corporate world. I quickly realised my strengths are people: understanding their world, hopes, worries, abilities, motivators and I get business strategy. I’ve led large matrix teams with empathy and compassion through high pressure change, delivering business results whilst developing motivated, high performing individuals and teams.

In addition, I had an idea which could make a difference, so I inspired a community of people to help improve a society problem, because it’s the right thing to do.

All sounds so straight forward, but like all of us, I’ve also navigated the realities of life. A promising career, then stepping off for five years to have kids, returning and starting again and having the best career years after 40. Juggling parenting, travelling for work and doing a couple of post grads.

Now I’m making a positive impact on a bigger scale. I’ve been told I’m brave but when it’s what you are are driven to do, you just have to see where the road takes you.”

Sarah lives in Devon with her husband, has a daughter and son, loves being outdoors, or by the fire and sometimes is never happier than when she has sand between her toes. She loves a great conversation, funny story and exploring new places.

  • Sarah has had extensive and varied experience spanning the corporate world and voluntary sector. She is values led, often found venturing into the unknown, leaning into that uncomfortable space with optimism, so she knows what’s it’s like to be driven by the need to adapt and evolve and often inspires others to do the same.

    Sarah’s experience spans organisational transformation to commercial delivery, customer experience excellence, people development, risk and third party management.

    There is a deep understanding gained through first hand experience of how to lead organisational lifecycle and redesign with compassion, empathy and clarity and deliver business strategy whilst effectively managing profit.

    She advocates that great results are delivered by engaged, capable and motivated people and high performing team.

    Qualifications:

    CIPD L7 Dip HR in Context

    Currently learning:

    ILM Executive Coaching

    Emotions coaching practitioner

  • Sarah strives to create gender balance and champions equity for females. An advocate for the benefits of diversity in business, and seeing the lack of female applicants for many senior finance roles, Sarah founded Empowering Girls which launched in 2019 to which aims to breakdown gender stereotypes in careers, build confidence and raise aspirations of teenage girls by partnering them with inspiring volunteer business women. This award nominated initiative has grown across schools in Devon, building closer relationships between education and business community.

    • Strong Ground: Brene Brown

    • Future of Jobs: WEF

    • Co-Active coaching: Kimsey House et al

    • A Different Kind of Power - Jacinda Ardern

Testimonials

  • Sarah is a dynamic and transformational leader . Her experience is highly varied, which is a product of her personal drive to venture into the unknown on a regular basis. Only the most talented can go into the unknown and come out the other side every time with strong delivery, brilliant relationships and an impressive legacy. That’s what Sarah does.

    Liam O’Hara

    Director - Head of Mortgages first direct bank

    HSBC Group

  • Sarah is an authentic, caring and driven individual who was a pleasure to work alongside. Working with Sarah was a two-way learning experience. She led and coached transformational changes across our business to customer facing colleagues. Understood the need engage colleagues around change and how it helps us support our customers. I would recommend Sarah as an asset to any organisation. As an individual contributor or leader. I would always pick her for my team.

    Gregg

    Delivery Director HSBC UK Bank plc

  • Sarah has presence, charming authority and obvious ability. I have worked with her as part of Empowering Girls. Excellent communication/presenting skills, her empathic listening, her ablity to cut through things to the heart of what is needed, her ability to unite a team of people to deliver a truly impressive programme and her skill in paying attention to the small things that actually set her apart from competitors. She also has a great sense of humour and can use this to great affect. I love working with her and would recommend you do too!

    Judy

    Business Coach and Personal Development Consultant.

  • I’ve had the privilege of experiencing Sarah’s leadership first-hand. Her ability to bring people together, guide and support others, and stay focused on the bigger picture has made a lasting impression on me. She’s not only a brilliant founder but also an incredible mentor and a true inspiration to everyone who knows her.

    Nicola

    COO @ WA Consultants Limited

  • Sarah's heartfelt passion for helping people to recognise their self worth is inspiring. She is an excellent mentor and builds relationships with ease. I always feel listened to and valued when spending time with Sarah and would whole heartedly recommend her as a coach, mentor, colleague and friend.

    Jo

    Strategic Careers Hub Lead