Sarah Abrahams

Founder & Director

With over 25 years’ experience as a FTSE 100 senior leader in financial services and organisational change, I’ve worked closely with C-Suite navigating complexity, delivering transformation and building high-performing teams.

I’ve led large matrix teams through high-pressure change, balancing commercial delivery with developing engaged, capable people.

I understand how organisations really work:

  • the dynamics at senior levels

  • the pressure of stepping into bigger roles

  • and how leadership capability directly impacts business performance

Alongside my corporate career, I’ve also navigated my own transition back into senior roles, stepping away for a period, returning, and progressing later in my career.

That experience gives me a real understanding of what it takes to:

  • step forward with confidence

  • rebuild momentum

  • and operate effectively at a more senior level

My focus now is helping organisations strengthen their female leadership pipeline, not just by developing talent, but by ensuring women step forward and succeed when they do.

Because real progress isn’t just about getting women into senior roles, it’s about what happens next.

Alongside Grace & Grit, I founded Empowering Girls South West, a programme connecting young women with female role models to build confidence, broaden aspirations and challenge gender stereotypes.

This work gives me a unique perspective on the leadership pipeline, from early confidence and aspiration through to senior progression.

I combine this with formal qualifications in people and leadership development, including:

  • CIPD Level 7 Diploma in HR

  • Trained ILM Level 7 Advanced Executive and Senior Leader Coaching & Mentoring

  • Emotions Coaching Practitioner

  • Member of the Institute of Leadership and Management and European Mentoring and Coaching Council

I live in Devon with my family and am happiest outdoors, by the sea or enjoying a great conversation.

If this resonates — whether you’re looking to strengthen your leadership pipeline, or support female leaders stepping into senior roles — I’d love to start a conversation. Please get in touch.

Testimonials

  • Nicole

    Business Manager

    Three words to describe my coaching experience: reflection, guidance and empowerment.

    Working with Sarah has been a genuinely transformative experience. From day one I felt heard, challenged and supported in equal measures. I was guided to find my own solutions, which overtime gave me confidence in my own decisions.
    I would highly recommend coaching with Sarah for anyone looking to grow, gain confidence in their own ability and explore new management styles.

  • Karin

    Operations Director

    Sonova Group

    What sets Sarah apart is how expertly she works with high-performing women. Being one herself, she understands the unique demands of senior leadership roles and helps you welcome all emotions and harness them as a strength, not something to suppress.

    Her approach is both compassionate and strategic. She has an incredible ability to create psychological safety while challenging limiting patterns that were holding me back. I felt empowered to explore my options in a way that strengthened my leadership and work life balance.

    Working with Sarah, as my coach has been genuinely transformational. Sarah held this space with me which  allowed me to slow down, reflect, and lead from a place of clarity rather than pressure.

    I would recommend Sarah's coaching without reservation.

  • Liam

    Director of Mortgages - first direct bank

    Sarah is a dynamic and transformational leader .

    Her experience is highly varied, which is a product of her personal drive to venture into the unknown on a regular basis.

    Only the most talented can go into the unknown and come out the other side every time with strong delivery, brilliant relationships and an impressive legacy.

    That’s what Sarah does.

  • Chloe

    Partner

    Law Firm

     I am a Partner in a top 100 Law Firm and, to quote Greg Wallace, "a woman of a certain age".  Life is full of demanding and competing interests.  I hadn’t had an opportunity to take stock, reflect and make meaningful and intentional decisions about my life.

    Sarah is observant, clear-headed and exactly the right-balance of emotion and strategy. She takes the time to understand you, your approach to coaching, your communication style and the way that you like to receive feedback.  This foundation means that the time you have with Sarah is valuable and effective.

    Sarah has provided me with a framework of my own values within which difficult decisions can be made.  She has given me time and space to move forward with purpose; she has made me excited about the next life-stage, and she has empowered me to really take control of it.

  • Judy

    Business Coach and Personal Development Consultant.

    Sarah has presence, charming authority and obvious ability. I have worked with her as part of Empowering Girls.

    Excellent communication/presenting skills, her empathic listening, her ablity to cut through things to the heart of what is needed, her ability to unite a team of people to deliver a truly impressive programme and her skill in paying attention to the small things that actually set her apart from competitors.

    She also has a great sense of humour and can use this to great affect. I love working with her and would recommend you do too!

  • Anonymous

    Head of Marketing

    Sarah has a wise, gently challenging and reflective approach to coaching. I had so many aha moments where, having been asked a particularly astute question, I realised something significant about my life and approach, and realised how I had to change. Sarah doesn't tell you what to do but guides you there, through questions and reflections. She often noticed things that I hadn't realised were significant or important to me, pointing out the way I phrased things or repeated things demonstrated that perhaps it meant more to me than I realised. I'd highly recommend Sarah as a coach, because our ability to build or maintain confidence is the most important skill we can have to thrive in a long term career.

  • Nicola

    Chief Operating Officer

    WA Consultants Limited

    I’ve had the privilege of experiencing Sarah’s leadership first-hand.

    Her ability to bring people together, guide and support others, and stay focused on the bigger picture has made a lasting impression on me.

    She’s not only a brilliant founder but also an incredible mentor and a true inspiration to everyone who knows her.

  • Gregg

    Delivery Director HSBC UK Bank plc

    Sarah is an authentic, caring and driven individual who was a pleasure to work alongside.

    Working with Sarah was a two-way learning experience. She led and coached transformational changes across our business to customer facing colleagues. Understood the need engage colleagues around change and how it helps us support our customers.

    I would recommend Sarah as an asset to any organisation. As an individual contributor or leader. I would always pick her for my team.